Donegal – Ireland’s DNA
The recent launch of the new Donegal place brand, an initiative of Donegal County Council's Economic Development Division, positions the county as a great place to live, study, work, invest, develop, and explore.
The project also saw the revamp of the Donegal.ie website as the online home for the new Donegal place brand which will be a vital resource for a wide audience, including the diaspora. The increase in the ability to work remotely means locations like Donegal are now top of the list; from investors looking to establish a base in the region, to remote workers considering relocating to Donegal to avail of one of the many co-working digital hubs across the county. Donegal’s offering of a superb quality of life is a major factor for anyone looking for an alternative to living in the city and this website is ideal for those looking for more information on making the transition.
The new website is easy to navigate and it will also be an important hub for the people of Donegal seeking information on services and opportunities for upskilling and career development. The website will also be a great asset to Donegal’s estimated 30,000 students in further and higher education and to anyone with hopes or plans to live in or visit Donegal.
The website will also appeal to the diaspora, keeping them up to date with what’s going on back home and covering many areas of interest from surfing to seafood, music to storytelling and all of Donegal’s local festivals. Since launch, the website has had several thousand visitors from all across the world, reinforcing the brand strategy objective of showcasing Donegal as a great place to live, work, invest, study and explore to a national and international audience.
As part of the launch, a number of Donegal ambassadors shared their own stories of life in Donegal and how the county has been key to their success including Killian McLaughlin, founder of the Wild Ireland Animal Sanctuary, Rosie Temple of Magee1866, Paul Hannigan President of Letterkenny Institute of Technology, alongside a story of outstanding business success in the form of Pramerica, by Ciaran Harvey and Charlene Kennedy. Watch the video here: https://www.youtube.com/watch?v=E43yTaA1Omw